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Philipp Plein – The Future in Now

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THE FUTURE IS NOW
PHILIPP PLEIN raises the bar in the Metaverse with its first fashion show and its first NFT wearable drop

The line between real life and digital universe is getting thinner and thinner. The fashion industry is always more involved into the metaverse and it is getting its own space step by step. In fact, from March 23-27, in Decentraland, will take place the first Metaverse Fashion Week (MVFW22).

The event is totally free and opened to everyone, no tickets or private invitations needed. “Fashion  must be democratic and opened to everyone and not only opened to the industry itself” stated Philipp Plein. People can join this presentation creating their own avatar. If we think to the real world, nobody wants to wear the same clothes for a full week, nobody wants to attended a party using the same outfit showed previously. As in our daily, even if in a digital universe, people want to be unique wearing exclusive luxury clothes and accessories in every occasion.

The PHILIPP PLEIN’s vision has been transported in the Metaverse and it’s ready to bring this philosophy into the digital world. The brand is reaching out new heights and it’s going to drop the first fashion show in Decentraland revealing its first digital capsule collection of outfits represented by wearable NFTs.

NFT stands for non-fungible token. They are tokens that people can use to represent ownership of unique items. They let people tokenise things like art or outfits. They can only have one official owner at a time and they’re secured by the Ethereum blockchain.

Wearable NFTs are unique virtual shirts, jackets, sunglasses, jeans, hats, sneakers, and accessories and the owners of those virtual clothes can dress their digital avatar.

This digital collection is composed by seven total-look and each piece coming with its own unique identity. The attendees of the event will have the possibility to buy the looks of the limited-edition collection – ten pieces per each outfit. The price range is between 1,500 € and 15,000€.

The presentation of the first wearable NFTs collection takes place in a special catwalk set in the centre of PLEIN PLAZA. The location has been designed and created by “The Crypto King$”, the creative duo founded by Philipp Plein who involved Antoni Tudisco as world-renowned 3D artist. Philipp Plein will host an after-party event at 8,30 PM CET with live DJ-set in Plein Plaza.

The PHILIPP PLEIN GROUP has already demonstrated its proactivity and success with multiple initiatives across the metaverse. The brand made a $1.4M USD acquisition of a prime metaverse district covering 65 Decentraland parcels in order to develop Plein Plaza, a 120-meter-high virtual skyscraper. The first establishment in the building is the PHILIPP PLEIN founded Museum of NFT Arts (M.O.N.A.), designed as an open forum for the development of digital art, aimed at encouraging and showcasing both established and emerging NFT artists. This is just the project of many to come that will bring Philipp Plein in the centre of the Metaverse.

PHILIPP PLEIN raised the bar launching also an NFTs drop called “Lil Monster$ Gang” producing the first art collection that was interpreted with the irony of life and the fact that life is about fun. The project drove in a week over 4,000 sales and more than 300 3D Monsters claimed.

CU IN THE METAVERSE

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Fashion News

Balenciaga and adidas Originals confirm the announcement of their new partnership: Balenciaga / adidas.

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Colliding Balenciaga’s inimitable aesthetic vision with the iconic fervor of the adidas archive, the partnership will see the fashion house subvert and reinterpret the signature DNA of the Three Stripes.

Inspired by the late 90s and early 2000s, the inaugural collection is set to play host to an array of men’s and women’s apparel, accessories and footwear.

For more updates and information stay tuned to the adidas CONFIRMED app as well as the social media platforms of both brands: @adidasOriginals and @Balenciaga.

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Borsalino e Vilebrequin, insieme per una capsule collection

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La collezione di cappelli dedicati alla Primavera-Estate 2022 celebra  la vita all’aria aperta e l’amore per il mare

Borsalino festeggia l’arrivo della bella stagione presentando una speciale capsule-collection realizzata in collaborazione con l’iconico marchio francese Vilebrequin. Il vibrante dialogo fra il savoir-faire artigianale di Borsalino e lo stile French Riviera di Vilebrequin cattura lo spirito disinvolto dell’estate e svela l’anima più profonda della cultura mediterranea.

Le tartarughe marine, inconfondibili simboli della maison tropézienne, sono all’origine del processo creativo che ha ispirato la capsule-collection. Incise a fuoco sulla superficie degli iconici Panama Borsalino, creano un sorprendente effetto sun-kissed che celebra lo spirito dell’estate, la vita all’aria aperta e l’amore per il mare. I Panama della capsule, proposti nelle versioni a tesa media e larga per lui e per lei, sono arricchiti da un nastro dedicato Borsalino x Vilebrequn e da uno speciale zaino da collezione.

Il Ceo di Vilebrequin Roland Herlory commenta: “Borsalino ha un patrimonio storico e una cultura artigiana incredibili che sono stati tramandati per quasi due secoli. Visitando la manifattura di Alessandria, sono rimasto colpito dall’attenzione che viene dedicata alla cura dei dettagli: ognuna delle tartarughe incise sui cappelli della collezione è stata realizzata a mano. Vilebrequin è il marchio di riferimento nel settore del luxury swinmwear: siamo orgogliosi di aver collaborato con un cappellificio leggendario come Borsalino. Le comuni radici mediterranee hanno reso davvero naturale la collaborazione”.

Siamo entusiasti di svelare questa nuova collaborazione con Vilebrequin” dichiara Mauro Baglietto, Managing Director di Borsalino, “La capsule-collection Borsalino X Vilebrequin riflette la nostra missione di spingerci oltre gli orizzonti del lusso artigianale per esplorare nuovi linguaggi e nuovi scenari”.

Con questa capsule-collection prosegue la strategia di rilancio di Borsalino che, dopo l’acquisizione da parte del fondo Haeres Equita, mira a tradurre il proprio Dna in canoni estetici contemporanei per accompagnare nel futuro un’icona di eleganza e stile con oltre 160 anni di storia.

La capsule collection Borsalino X Vilebrequin sarà disponibile dal 18 maggio 2022* sulle piattaforme e-commerce e nei flagship store dei due brand, oltre che in alcune selezionate boutique internazionali.

Non perdere l’occasione di vivere un’estate baciata dal sole con Borsalino X Vilebrequin!

Scopri di più su
www.borsalino.com
www.vilebrequin.com
#BorsalinoXVilebrequin

*Disponibile dal 30 giugno 2022 nei negozi Vilebrequin negli Stati Uniti

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Presenting Michael Kors x Ellesse: an iconic pairing of two powerhouse brands

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Iconic American luxury fashion brand Michael Kors and luxe Italian sportswear brand ellesse are coming together for a celebration of the athletic styles of the ‘70s. Fronted by model Emily Ratajkowski, Brooklyn-based rap musician Jay Critch and an uber-cool cast of musicians, models and multihyphenates, the collection’s vibrant, sporty and glamorous designs are brought to life through a transportive campaign. Taking place in Miami, the campaign was shot by renowned fashion photographer Lachlan Bailey and styled by Mel Ottenberg, editor-in-chief of cult pop magazine Interview.

Launching in May, the Michael Kors x ellesse capsule offers a luxurious and modern take on retro athleisure. Evoking the bold attitude, confidence and eternal cool of vintage lifestyle looks, the 24-piece capsule collection is emblazoned with a one-of-a-kind insignia that fuses Michael Kors’ iconic logo with ellesse’s tennis-and-ski-inspired one. A waved pattern featuring the ellesse x Michael Kors emblem can be found on the bags and accessories of the lifestyle collection.

Adding another fresh design twist, ellesse’s signature color palette of fiery oranges and reds is juxtaposed with classic shades of navy blue and crisp white. The bold track jackets and pants, vintage-style swimsuits and playful patterns, chunky sneakers, logo slides and neon bucket hats celebrate a modern take on classic styles. Kors’ must-have Hudson backpack and Bradshaw shoulder bag offer the perfect finishing touches.

Captured on a court in the heart of vibrant, sun-soaked Miami, the campaign is a celebration of the cool, confident, optimistic and energetic DNA of the Michael Kors and ellesse brands. Adding to the cool factor, appearing alongside Ratajkowski and Critch—whose beats provide the background track for the shoot and video—are It-models Lexi Boling, Herzen Clerge, Lucas Ucedo as well as musician Wolftyla and top Japanese internet sensation Kemio to round out the global cast.

The capsule collection will also be brought to life in a series of pop-up installations and activations around the world.
#DOUBLES
#MKxELLESSE

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