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Campagne Pubblicitarie

Alexander McQUEEN ADV Campaign Spring Summer 2022

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Alexander McQueen is pleased to announce its Spring/Summer 2022 womenswear campaign starring Awar Odhiang, Lucia Fairfull, Celina Ralph, Sora Choi, Anok Yai, Arta Gee, Lara Stone, Eny Jaki, Wali Deutsch, Jill Kortleve, Cassie Wong, Fran Summers, Achenrin Madit, Florence Nicholls, Guinevere Van Seenus, Modupe Oluwalade and Jennifer Ball.
Photography by Steven Meisel.

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Campagne Pubblicitarie

Chanel Spring-Summer 2023 Ready-to-Wear collection Teasers directed by Inez & Vinoodh

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Photograph by Inez and Vinoodh

Kristen Stewart embodies the CHANEL Spring-Summer 2023 Ready-to-Wear collection by Virginie Viard. In a short video and photograph by the duo Inez & Vinoodh, the actress and CHANEL ambassador emerges from the Champo, an iconic Parisian art house cinema, after a screening of Last Year at Marienbad.

She wears a jersey top embellished with an oversized bow and a long skirt in pleated tulle and embroidery. The first glimpse of a series of images and a video to be discovered in their entirety on the day of the show.

The film of the CHANEL Spring-Summer 2023 Ready-to-Wear show will be unveiled on Tuesday October 4th at 2pm Paris time on chanel.com.

Copertina: Credits Photograph by Inez and Vinoodh

#CHANELSpringSummer

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Campagne Pubblicitarie

DSQUARED2 Unveils FW22 ADV Campaign

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Dsquared2 climbs a mountain of effortless cool with its new Fall-Winter 2022 campaign. With creative direction from Giovanni Bianco and direction and photography by Alasdair McLellan, the campaign rediscovers the boho-adventurer style of the collection in an unexpectedly intimate context.

While the collection itself – many-layered, action-packed, technically detailed – is prime for outdoor exploration, the campaign imagery finds its adventurous protagonists in a moment of rest and transition. In the comfortable and familiar setting of a quaintly simple hotel room, they take a break from their journeys and revel in the quiet warmth of togetherness. The bright colors and retro-inflected graphics of the collection’s intricately layered pieces and endlessly practical accessories pop against the neutral tones of the space, visually filling this quiet moment with the remembered or anticipated joy of adventure.

Bathed in warm natural light from the window, the eclectic characters lounge on the bed, on the floor, at ease and enjoying each other’s company with the intimacy and candidness of close friends or chosen family. Direct and real, these young protagonists embody the adventurous and accepting spirit of their generation. There is a confident joy here in the physical possibilities of exploring the world, but also in the possibility of unrestrained and authentic self-expression which comes from being in a community that accepts and encourages the discovery of one’s true self.

The campaign thus takes on a recognizable narrative that feels at once distinctly Dsquared2 in its celebration of freedom, color, and youth (and of course outdoor adventure seen through the lens of Dean and Dan Caten’s growing up in Canada) and upliftingly representative of an entire young generation in its honest exploration of friendship and the joy of the journey.

CREDITS:
Directed by Alasdair McLellan @ Art Partner
Creative Director: Giovanni Bianco @ GB65
Starring: Brando Erba, Brandon Lee, Brennan Aldred, Eleonore Ghiuritan, Habib Masovic, Janina Maidorn, Maaike Klaasen, Marlee Guillory, Salim Djabi, Saunders, Ted Maanicus, Zair Cheseaux
Casting: Piergiorgio Del Moro @ Exposure NY
Styling: Vanessa Reid @ Streeters
Make Up Artist: Lauren Parsons @ Art Partner
Hair Artist: Anthony Turner @ Streeters
Manicurist: Lorraine Griffin
Set: Poppy Bartlett @ The Magnet Agency
On set Ragi Dholakia Producti

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Campagne Pubblicitarie

Genny ADV Campaign Fall Winter 2022-2023

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Georgina Rodriguez è la nuova testimonial scelta dalla direttrice creativa Sara Cavazza Facchini per la campagna pubblicitaria Genny Autunno Inverno 2022-2023.
Una scelta nata da un’amicizia spontanea tra Georgina e Sara Cavazza Facchini che, durante un Festival del Cinema di Venezia, ha riconosciuto in lei i valori della Maison. Quei valori di una femminilità seducente naturale che Genny ispira in donne moderne ed eleganti amanti dello stile e della famiglia.

Sara ha scelto come cornice per Georgina una location moderna a Madrid disegnata dall’architetto di fama mondiale Joaquin, confermando il suo amore per l’arte e il design.
Tra i modelli scelti per esaltare la personalità di Georgina, l’iconico abito in maglia Genny brilla tra sfumature corallo e cristalli, mentre un maxi coat fucsia e un miniabito tigrato rivelano la passione del brand per il colore. L’animalier sensuale percorre tutta la collezione riscoprendo sfumature profonde, proprio come l’abito oro e nero il cui effetto stampa pantera illumina un top in jersey, luminoso come metallo liquido.

Quando ho conosciuto Georgina a Venezia, si è creato subito il feeling di una grande amicizia. Condividiamo gli stessi valori e l’amore nello stare insieme. Amo il suo essere una donna reale, femminile, passionale e determinata nella sua visione della vita. Riesce a trasmette fiducia in sé stessa rappresentando le donne che amano la vita e lo stile” – Sara Cavazza Facchini.

Art and Creative director: Sara Cavazza Facchini
Talent: Georgina Rodriguez
Fotografa: Vanina Sorrenti
Stylist: Cathy Kasterine

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