BE COOL, BE NICE la capsule di Dsquared2 contro il bullismo


Standing behind the cyber anti-bullying movement ‘Be Cool Be Nice’, Dsquared2 debuts a dedicated capsule collection.


The colorful and bold lineup of ready-to-wear and accessories by Dean and Dan Caten support the new initiative to stop online bullying towards young adults and children.

BE COOL BE NICE® (BCBN) is a global movement sparked by one teen’s struggle with bullying and flamed by the staggering fact that one in five young people will be a victim of cyber bullying.

Adopted by celebrities, style icons, artists, and leaders around the world, BCBN has grown from a rallying cry into a multi-media collaboration to encourage the use of social media in a positive and proactive way and to advocate good manners and civility on and offline.

Available from end of November 2017, the ‘Be Cool Be Nice’ capsule, includes denim, sweatshirts, T-shirts and accessories detailed with standout graphics in bright tones for men, women and kids. The collection is marked with a special ‘Be Cool Be Nice’ label, with a part of sales profits addressed to the Foundation to support the cause.

The Dsquared2 Be Cool Be Nice capsule collection will retail in selected flagships including London, Milan, Paris, Madrid and Miami, in addition to other specialty retailers around the world.

Kindness is always in style. Join the movement.

WHO: HRH Princess Eugenie, Dean and Dan Caten (Dsquared2), Daisy Lowe, Amber Le Bon*, Olivia Russo*, Poppy Jamie*, Neelam Gill, Hana Jirickova*, Cailin Russo*, Oliver Proudlock*,

Tallia Storm and Anais Gallagher gathered in a show of support.

*dressed in Dsquared2 x BE COOL BE NICE capsule collection

Images Credits: ©Dsquared2


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