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Bridging Fashion and Humanity with their SS24 Film ‘Re-Trace, Re-Memory, Re-Set, Re-Culture’ at South African Fashion Week

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VIVIERS, the South African fashion house, unveils their concept-driven fashion experience at South African Fashion Week (SAFW).

With the debut of their SS24 fashion film ‘Re-Trace, Re-Memory, Re-Set, Re-Culture,’ VIVIERS highlights their unwavering commitment to the South African fashion landscape and their larger vision of fostering a homegrown African fashion community and clothing industry.

Having emerged on the SAFW scene through the Fashion Bridges Program in April 2023, VIVIERS returns to SAFW, reinforcing their dedication to the local fashion industry and their aspiration to create a thriving African fashion community. This is not merely a showcase of garments; it’s a statement of purpose.

“Through a collective and creative hybrid space called ‘Hub-of-The-Hand,’ VIVIERS collaborate with numerous South African Artisans, using South African raw material like Cape Wools, South African Mohair, Ostrich products, Gold and Diamonds and South African Leather, with the idea to further promote the South African clothing, textile and luxury Industry, as well as preserve South Africa’s heritage of craftsmanship. Through visualisation and co-emergence, we aim to contribute and to establish South Africa as an Eco-Hub or destination for Supreme Craftsmanship in Luxury manufacturing; a country that leads with its slow and Conscious approach. Showcasing our collection not only on a global platform such as Milan but also within SAFW in Johannesburg is a pivotal element of our commitment to this initiative ” said Lezanne Viviers, the creative director and founder of VIVIERS.
“This also give me a unique opportunity to edit and change the styling of my collections to respond to future of these two different platforms, as every iteration opens up the collection to a different audience.”

Indeed, VIVIERS recently presented their artisanal capsule collection SS24 ‘Re-Trace, Re-Memory, Re-Set, Re-Culture’ as part of the official Milan Fashion Week, marking their second live event in a year, following their digital debut in September 2022.

The SS24 fashion film, ‘Re-Trace, Re-Memory, Re-Set, Re-Culture,’ serves as a unique canvas, offering a glimpse into the soul of VIVIERS’ SS24 collection. It’s not just a film; it’s a conceptual statement.

‘Re-Trace, Re-Memory, Re-Set, Re-Culture ’- VIVIERS ’SS24 Fashion Film: A connection to our origin

Conceptualized by Lezanne Viviers and brought to life by her long-time friend and photographer, Eva Losada, ‘Re-Trace, Re-Memory, Re-Set, Re-Culture’ is more than a fashion film; it’s an investigation into our collective history and shared Origin Stories.
Exploring universal myths, legends, archaeological discoveries, astrology, visionary philosophy, and spiritual truths, the film is a patchwork of human experiences. From the Crystal Skulls to the Phoenix, from Plato’s ‘Allegory of the Cave’ to Baba Credo Mutwa’s thoughts on ancient Gold astronauts, VIVIERS contemplates the potential for transformation and cultural redefinition.

The stories in the film transcend borders, cultures, and religions, acting as bridges between our quest for truth and the interplay between the physical and metaphysical realms. The film embodies a vision of art and clothing as conduits for unity, connecting our shared history with our vision of a harmonious future.

Lezanne Viviers sums it up beautifully, saying, “All-is-One. The idea of co-existence, co-emergence, symbiosis, and our shared Earthly Re-Birth: Unity in Individuality, rather than separation.”

Indeed, VIVIERS chose to hold the release and premiere their fashion film at SAFW, as the audience has a very clear insight and understanding of the sacred African sites chosen as the location. It felt right to premiere it to a local audience and the local team that created it, before it gets broadcasted internationally, because of its cultural significance. The stage design of SAFW and technical screens also lend itself to screen the film, with a full captivating audience.

The film, directed by Eva Al Desnudo, offers a poetic, atmospheric, and surreal journey through fragmented narratives. It creates a visual and emotional experience, and Eva’s unique style is also evident in campaigns she has shot for VIVIERS.

The film was shot at two sacred sites – The Cradle of Humankind and Waterval Boven in South Africa. These sites were chosen for their cultural and spiritual significance in our shared origin stories.

The Origin Center in Maropeng, The Cradle of Humankind, is one of South Africa’s nine World Heritage sites, housing archaeological treasures like Mrs. Ples, Little Foot, and Homo Naledi. Waterval Boven is the epicenter of South African Stone Circles and home to remarkable sites like Adam’s Calendar, aligning with the stars and Sacred Geometrical patterns.

Alessandro Gigli, with his cinematic soundscape, draws inspiration from the resonance of rocks and ancient instruments. This soundscape transforms time into crystalline sounds and ancient memories into present-day experiences, creating an auditory journey into our past, present, and future.

‘Re-Trace, Re-Memory, Re-Set, Re-Culture ’- VIVIERS ’SS24 Fashion Collection: The Unity of Past and Future
The collection conveys the ‘idea of unity in individuality,’ through VIVIERS’s inclusion of a very diverse cast, but also by the continues collaboration with many South African artisans and the continues use and inclusion of South African raw materials in the making of 100% South African made garments. This theme of unity in creation and collaboration is the core message of the film and the collection.

VIVIERS’ SS24 Runway show at SAFW is a fusion of their artisanal collection showcased in Milan and their first ever ready-to-wear line. This collection is about more than fashion; it’s about accessibility and sustainability.

Collaborations with Crystal Birch, Europa Art, and Cape Cobra reflect a commitment to responsible South African fibers and materials like Ostrich leather, Merino Wool, and Mohair. These materials create clothing that transcends time and blends beautifully, promoting responsible luxury raw materials from South Africa worldwide.

Crystal Birch’s hats are created in the same collaborative spirit and approach to working with local craftsmen championing local production for global locations. Preserving the art of millinery; while simultaneously re-introducing us to the inherent power that only the hat can hold for completing a look, Birch’s power lies in her rare ability to elevate hat-making as effortlessly contemporary.

Cape Cobra Leather goods are a third-generation, South African-family run business, with a long legacy of manufacturing bags for luxury fashion houses around the world, using exceptional local artisans, gives Cape Cobra Leathercraft’s pieces their elegance and depth as heirloom investment pieces, investing in the heritage of the past, combined with meticulous moments spent in the present.

The overall runway aesthetic was slightly reimagined through the styling with more traditional styling, by including these heritage items that convey a message of a old-world heirloom house. The versatility in styling from Milan to South African, reiterates the message that VIVIERS items are long-term investments pieces, made with an approach of uncompromised quality.
The collection’s palette and textures draw inspiration from the James Webb telescope’s images of galaxies, planets, and stars, contrasting with earthly elements like rocks, fossils, and crystals. The result is a collection that feels otherworldly, capturing the essence of our shared history and the limitless potential for change.

A Unified Vision
‘Re-Trace, Re-Memory, Re-Set, Re-Culture’ is more than a fashion collection; it’s a journey through space-time and an exploration of unity. VIVIERS’ SS24 collection seeks to transcend traditional boundaries and celebrate the duality within each of us, reflecting a vision of harmony and inclusion.

The film and collection are an ode to the power of clothing as art, a bridge connecting our past to the positive change we aspire to in the future.

VIVIERS’ long-term partnership with Krone MCC underscores their dedication to celebrating excellence in craftsmanship and sustainable business practices, solidifying their position as a leader in the South African fashion landscape.

 

VIVIERS CAMPAIGN CREDITS
Spring/Summer 2024

Photography: @eva.al.desnudo

Styling, Creative- and Art Direction: @lezanneviviers and @eva.al.desnudo
Styling Assistant: @chiara__galvani

Clothing: VIVIERS STUDIO
Jewellery: Signature VIVIERS jewellery, mixed with Lezanne Viviers xx James Barry
Slabbert sculpted pieces. @jamesbarryslabbert

Model Agencies: @myfriendned @boss
Models: @okmordecai, @Bethany.dewaal @macs_kmcd

Hair: @saadique
Make-Up: @alexandra_julliet_mua

Production: @Kirstyswiss
Production assistants: @anelka_poultney_ @thando.nyweba

Videography: @thulanisejo @kaykayribane
Lighting Assistant: @Odd_ic
Drone ops: @Dzagzin_productions

Location: Maropeng Sterkfontein Caves and Watervalboven Stone Circles
@maropengsa

Artisans:
@Wraptknitwear @stephanie.bentum.textiles @nutcase_acts @bunnycorp

Sponsors and Support:
@capewools @mohairsouthafrica
-Samil, African Expressions yarn: @samil_natural_fibres
-KRONE: @kronecapclassique
-maropeng,sterkfontein: @maropengsa

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VIVIERS FASHION FILM CREDITS
Spring/Summer 2024
Concept: @lezanneviviers
Direction: @eva.al.desnudo
Videographers: @thulanisejo @kaykayribane
Lighting Assistant: @odd_ic
Drone ops: @dzagzin_productions
Editor / postproduction: @thulanisejo @kaykayribane
Colourist: @cebomtshemla
Clothing: VIVIERS STUDIO
Jewellery: Signature VIVIERS jewellery, mixed with Lezanne Viviers xx James Barry Slabbert
sculpted pieces. @jamesbarryslabbert
Models: @okmordecai, @Bethany.dewaal @macs_kmcd
Model Agencies: @myfriendned @boss
Hair: @saadique
Make-Up: @alexandra_julliet_mua
Production: @kirstyswiss
Production Assistants: @chiara__galvani @anelka_poultney_ @thando.nyweba
Original Music for VIVIERS: @gigli_alessandro
Location: Maropeng Sterkfontein Caves and Watervalboven Stone Circles @maropengsa
Artisans:
@Wraptknitwear @stephanie.bentum.textiles @nutcase_acts @bunnycorp
Sponsors and Support:
@capewools
@mohairsouthafrica
@kronecapclassique

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Collezioni Donna

INTERIOR – FW24 Just Like We Never Said Goodbye

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For Fall/Winter 2024, Interior has set their woman amidst the heyday of New York City nightlife during the 1970’s, 80’s, and 90’s – – a time when places like Studio 54, Danceteria, Tunnel, AREA, Palladium, and Limelight served as democratic environments in which people’s visual personas were fostered and celebrated for authenticity rather than an ability to assimilate.

By juxtaposing various club-going archetypes of the era (the painter, the model, the corporate yuppie, the writer, the socialite heiress, the off-duty ballerina, the musician, the fading actress, the 80’s call girl, the grunge club kid) – – all of whom marched to the beat of their own aesthetic drum – – the collection offers a counter to the monolithic style standards of today’s algorithm-driven world in which sameness seems to be the ultimate goal.

As always, Interior has taken the clothes of this season’s ensemble cast and filtered them through a distorted, off-killer lens: the lines of a pinstripe suiting fabric are dashed and broken, an ethereal chiffon gown unravels into tatters as the hem, a cut of mangy shearling adorns the collar of an otherwise traditionally tailored overcoat.

Today’s presentation features a soundtrack that has been intentionally muffled to mimic the sound of house music reverberating through a wall, and the entire space has been wrapped in an optic white polyester tarp. The intention is to create a “non-space” space that evokes the same feeling of a late twentieth century nightclub in NYC, all of which ultimately served as containers for the expression of the people within them.

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Collezioni Donna

taottao / FW24 Collection

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taottao’s inaugural RTW collection, inspired by vintage cartoons and featuring distressed denim and lively plaids, marks a milestone in the brand’s journey, inviting fashion enthusiasts to join the rebellion against conformity.

Fueled by an unwavering passion for fashion design, designer Yitao Li embarked on a journey that defied familial expectations, steering away from the prescribed career paths of finance or economics. Internships with designers such as MONSE, Thom Browne, Tibi, and Kim Shui underscored Yitao’s expertise in design, textile development, and the creation of innovative tools.

Creative direction: @taottao__

Model: Julia Zbierska

Styling: @taottao__

Creative consultant: @jnoereyes

Photographer: 911BOIII

Makeup & Hair: Lorraine

Creative direction: @taottao__

Model: Julia Zbierska

Styling: @taottao__

Creative consultant: @jnoereyes

Photographer: 911BOIII

Makeup & Hair: Lorraine

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Collezioni Donna

Max Mara Tailleur Sartoriale Primavera Estate 2024

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PRIMAVERA ESTATE 2024
Max Mara presenta la collezione Primavera Estate 2024 del progetto Tailleur Sartoriale.
Al centro del progetto la giacca intelata: assoluta, essenziale e autenticamente classica.

Protagonista di ogni look, la giacca è versatile e capace di adattarsi al total look, ma anche al look spezzato. Diventa un perfetto compagno di viaggio, trasversale a diversi momenti della giornata e a differenti situazioni, solamente cambiando gli accessori con i quali poterla indossare.

La qualità della giacca intelata Max Mara è legata alla cultura della confezione maschile che necessita di 345 minuti di lavoro, il doppio di tempo rispetto a una giacca standard. L’uso del canvas interno, la ribattitura dei 130 punti a mano sul giro manica e il paziente lavoro di stiratura fanno sì che la giacca si modelli con naturalezza sul corpo femminile valorizzando qualsiasi look.

Per la Primavera Estate sono presenti sette nuovi modelli, doppiopetto o semplice petto; la giacca semplice
petto su silhouette femminile e la giacca super soft: intelata ma destrutturata è così leggera da sembrare una camicia. Da abbinare a pantaloni piccoli oppure ampi e con le pinces.
Questa stagione la ricerca di tessuti si è concentrata su lana e mohair unito e cangiante, lana e seta unita ed effetto melange, pura lana melange e lana gessata.
Tessuti pregiati e cura nei dettagli, come quello della fodera color champagne che rende la giacca
estremamente femminile.

La proposta dei colori spazia dagli assoluti bianco e nero ai nuovi colori di stagione ispirati alle sfumature dei fiori selvatici appartenenti alla tradizione scandinava come il menta, il nigella, l’alchemilla, il fiordaliso, il primula e le varie tonalità della rosa per giungere ai colori neutri legati alla tradizione della sartoria maschile, quali il cacha, il cuoio, il sabbia, i grigi – chiari e scuri – e i blu.

In occasione del Chinese New Year 2024 la collezione presenza una giacca color rosso caratterizzata da una speciale fodera dedicata all’anno del Drago.

La giacca è senza tempo.
La giacca è contenuta, mai esasperata.
La giacca è moderna e trasversale nella sua grande classicità.

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