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Introducing Y-3 Fall/Winter 2022 Chapter 3: Memories of Orange

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As Y-3 continues its ongoing 20th Anniversary celebrations, adidas and Yohji Yamamoto return to present the brand’s third seasonal offering. Building on the “20 Years: Re-Coded” thematic narrative, Chapter 3 is an auspicious ode to one of the brand’s most iconic colors – Orange – as Y-3 delves into the past in order to boldly envisage a visceral new future.

Audaciously exploring the theme of collective memory, the latest offering from Y-3 sees adidas and Yohji Yamamoto delve into their shared past to consider Memories of Orange . A synonymous symbol for Y-3, Orange has been the primary color of the brand’s logo for many years. For Fall/Winter 2022 Chapter 3, the brand shines a light on this most iconic of signifiers, contrasting the luminosity of the pantone with black and neutral palettes, while simultaneously incorporating evocative references to a sport that has remained an unending influence – football.

The seasonal offering is highlighted by a selection of pieces that feature contrasting logos, bold blocking, and, of course, fluorescent Orange color palettes. Conceived as a harmonious cacophony of contrasts, the collection also boasts new takes on football crest logos and reimagined team sponsor graphics. Meanwhile an array of dynamic footwear sees the Y-3 HOKORI III , the Y-3 ULTRABOOST 22 , and a bright Orange colorway of the iconic Y-3 QASA take center stage, as well as ushering in the arrival of the brand’s expressive take on an archival adidas classic: the Y-3 GAZELLE .

Accompanying the launch of Fall/Winter 2022 Chapter 3 is a powerfully energetic campaign shot by Thue Nørgaard with creative direction from Jamie Reid and styling from Robbie Spencer. Representing a continuation of the aesthetic language established in Chapters 1 & 2 the expressive visuals focus on control, determination, and boldness of spirit. Featuring a carefully chosen cast of rebellious figures, the models recode sporting movement as an artistic expression through explosively choreographed gestures. Warm lighting, meanwhile, is expressed through a digital backdrop composed of two different shades of orange and a nostalgic pastel blue, which come together to reference a sun at dawn. The result – a flood of luminescence that is at once an allusion to Y-3’s emergent beginnings and an ode to the brand’s original color.

Arriving from July 15th, Y-3 Fall/Winter 2022 Chapter 3 is available globally at adidas.com/y-3, in store, via Confirmed and through select retailers.

adidas.com/Y-3

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adidas unite with Thebe Magugu in FW22 for first collection inspired by African heritage, inclusivity and kinship

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  • The adidas x Thebe Magugu collection features vibrant and expressive sport and style designs that celebrate community, heritage, and identity, inspired by the South African designer’s upbringing
  • Powered by adidas and Thebe’s passion for inclusivity, this function-meets-fashion female collection includes modesty swimwear, inclusive sizing in sizes XL to 4XL and gender-neutral pieces
  • Each performance piece in the collection features leading performance technology made in part with recycled materials, with the tennis garments set to feature on world-class players during the most prominent hardcourt tournaments,

Today, adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology . Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running , swimming , training , tennis , football , and cycling alongside a set of casual lifestyle garments.

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.

The high-performance tennis pieces will be premiered during one of the most prominent hardcourt tournaments by adidas’ inspirational athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina who are passionate about showing support for what matters and encouraging diversity and inclusivity on and off the court. The tennis collection features the Purple NY UNITEFIT Tennis Dress, delivering style and functionality, made in part with recycled materials.

Alongside the performance pieces, the statement Originals looks include the Originals Crop T-shirt, in white and semi pulse lilac, delivering classic streetwear style, and the Originals 7/8 Leggings, a go-to choice for every occasion. The collaboration also includes remixes of iconic adidas footwear silhouettes including the Stan Smith, Nizza Platform, Astir and Forum footwear, which feature design accents from Thebe Magugu’s signature prints. Reflecting adidas’s commitment to consciously crafting performance materials, hero styles and pieces have also been made in part with recycled materials, just one of the innovations that represent our commitment to help end plastic waste.

Thebe Magugu, designer, commented:
I’m infinitely inspired by the energy of the women in my life and the heritage of my native land. Bringing together such personal stories through design and blending them with adidas’ iconic performance and lifestyle pieces has been an amazing process. The collection really celebrates all the positive influences around me, and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it.

he tennis pieces will be worn by world-renowned players during one of the sport’s most iconic tournaments this summer – I am proud to play a small part in championing the sport and helping to make it more inclusive.”

Hero pieces within the collection spanning performance and Originals include:

adidas x Thebe Magugu Swim Hijab (HN8167): The Swim Hijab is made from chlorine resistant fabric that’s ultra-flat, lightweight and chlorine resistant. It also comes with an adjustable inner cap to ensure hair is kept tucked away and an outer layer that provides full coverage.

adidas x Thebe Magugu Fast Jacket (HI5626): The Fast Jacket features bold graphic features and a smooth woven fabric with a lightweight feel for fast running and racing. It also has a water-repellent finish to help shrug off light rain. The jacket is made in part with 100% recycled materials Parley Ocean Plastic.

adidas x Thebe Magugu NMD (GX2074): A true representation of style intersecting with performance . The Originals NMD Trainer mixes top-tier athletic technology with everyday style. Combining street smarts with green credentials, for cafe lounging, daily pavement pounding and gym work, or whichever activity is desired, the NMD is all about holding the pace of the daily grind.

The second drop of the season, in October 2022, features the Thebe Magugu Bird of Paradise plant print that represents the idea of unbridled joy and freedom, which unites with adidas performance technology such as the boost midsole, in a yoga look alongside the revival of the button-down jogger and statement tee.

The adidas x Thebe Magugu Mainline Drop 1 collection will be available from August 1, 2022 for adiClub members early access, and to all on August 15, 2022 via adidas.com/thebe_magugu .

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Alexander McQueen store opening Capri, Italy

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Alexander McQueen apre uno store sull’isola di Capri, Italia, il cui progetto di design nasce dalla collaborazione tra il direttore creativo Sarah Burton e l’architetto Smiljan Radic.
Uno spazio unico che si estende su 39 metri quadrati e ospita le collezioni donna prêt-à-porter e accessori.
Attingendo al fascino per la natura, che è alla base dei valori fondamentali della maison di Alexander McQueen, il materiale principale impiegato è il rovere che appare su pareti e scaffalature.
A questo si accostano armadi e pavimenti in lastre di marmo Alba Chiara che conferiscono un sapore locale. La sperimentazione è preziosa: la cabina di prova è rivestita con tessuti creati appositamente nell’atelier McQueen di Londra.
Il prodotto diviene il protagonista, visto da tutti i lati e da vicino, ed è onnipresente il balance tra contemporaneo e tradizionale che caratterizza la maison di Alexander McQueen.

Alexander McQueen
Via Camerelle, 49
Capri
Italia

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Capsule Michael Kors Loves Capri

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La capsule Michael Kors Loves Capri, è disponible unicamente presso il punto vendita Cabana di Capri questa settimana fino al 1 agosto e nello store dell’Hotel Santa Caterina di Amalfi dal 28 luglio al 4 agosto. La capsule include due paia di occhiali in edizione limitata, un costume one piece e un bikini, una minaudiere e una ciabattina in pelle, tutto tema ocelot, corredati da tre piccole pochette argento, oro e nere perfette per il mare. All’interno dei due pop up sarà anche disponibile una selezione di capi MICHAEL KORS COLLECTION continuativi tra cui il pareo e la hoodie ocelot, ma anche accessori della collezione SS22.

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