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ANTEPRIMA SS22 campaign | Her Eden

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Spirit lifts
 In the glowing brightness
 
A swaying bamboo it sings
 She is an unceasing dreamer
 Finding for her Eden
 
 Shining Shimmering Sunbeams
Eastern and western
Have met and interlaced
There’s the bold sense of modernism
 
Absorbed in metropolitan allure
Enveloped by nature’s magnificent
She is an Earthling
 Awakens the quest for harmony
 
Flowing Flawless Freedom
The wisdom of her hearts
Intelligence of her spirits
 
 Everlasting Eden
 She is an unconditional elegance

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Campagne Pubblicitarie

Missoni Campagna ADV PE22

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La campagna adv PE22 di Missoni canalizza l’energia cinetica della stagione attraverso interpretazioni contemporanee ed esuberanze prismatiche, articolando una realtà fresca e lungimirante. Raggiante di positività e di vibranti sfumature ed emozioni, la campagna di questa stagione racchiude la spensierata joie de vivre che può venire solo dal vivere la vita a colori.

La fotografa londinese Marili Andre infonde a ogni immagine uno splendore dinamico ed evocativo, catturando sia l’atmosfera elettrizzata che la sensuale spontaneità incarnate dal cast protagonista di questa stagione: Georgia May Jagger, Louise DeChevigny e Clement Chabernaud. Tra lo splendore di un frenetico paesaggio di luciin movimento, i modelli appaiono come se brillassero di luce propria, ed un’aura di innocente romanticismo emerge mentre l’amore rimane immutato e si oppone al passare del tempo.

La coloratissima collezione di abiti da giorno e da sera di questa stagione risuona in un ambiente urbano luminoso e animato. Inedite rielaborazioni della maglieria in lurex, insieme agli iconici motivi a zigzag e all’uso magistrale del colore di Missoni, sono il punto focale che si staglia su uno sfondo di sfaccettature convergenti. Un energico e palpabile senso del movimento e dell’espressione prende forma man mano che gli impulsi vengono amplificati e i ritmi accelerati.

La campagna adv Missoni PE22 coglie le tonalità pulsanti, l’entusiasmo spensierato e l’ottimismo sfrenato di quei momenti singolari che si muovono al proprio ritmo incandescente. Questo è vivere la vita a colori. Questo è Missoni.

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Campagne Pubblicitarie

Catherine Deneuve, AMI’s latest ambassador

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The French House joins forces with actress Catherine Deneuve for the launch of Le Déjà-Vu bag

A story of elegance and heritage
Intemporal and elegant, Le Déjà-Vu is a signature bag that captures the distinctive spirit of AMI. Timeless and sophisticated, its design transcends both times and trends, and epitomizes the iconic elegance of the Parisian house’s wardrobe.

Symbolically launched the year AMI celebrates its 10-year anniversary, it evokes the excellence and know-how of heritage bags and already has the status of a classic.

Catherine Deneuve, an icon and a muse
In a tailor-made role, Catherine Deneuve becomes the muse of AMI’s Le Déjà-Vu bag.  A true film icon, she embodies the French sophistication and attitude.

Deneuve has been one of the favorite actresses of Alexandre Mattiussi, ever since he was a child — and the origin for his lifelong passion for cinema and movies. Asking the actress to embody Le Déjà-Vu bag’s campaign was a natural choice and a sentimental symbol for AMI’s founder and creative director.

The spirit of Le Déjà-Vu campaign is both a depiction and a celebration of the effortless, humorous elegance of French and Parisian women.

The different images of the campaign are revealed as frames from a movie scene. Shooting in one of Paris’ most iconic brasseries reinforced the artistic narrative.

Shot by Michael Bailey-Gates, this campaign marks the fourth time that AMI and the New York-based photographer collaborate together.

Le Déjà-Vu bag
The design of the bag is both instinctive and pragmatic. Distinguishing volumes and codes are engaging and easy to interpret: the vertical quilting, the rounded, solid wooden handle, the rectangular clasp all catch the eye accentuating the heritage and practical elegance of the bag.

A bag that could have already existed in previous decades, hence the name, Le Déjà-Vu, this delicious, disorientating feeling of having already experienced a sensation before.

Made in supple Italian calf leather, the bag is manufactured in the respect of a time-tested artisanal know-how, and is available in black, green, grey and red — four colors characteristic of AMI’s Fall-Winter 21 collection.

Le Déjà-Vu bag will be launched on October 30th, in AMI stores around the world and on the house’s online boutique.

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Campagne Pubblicitarie

The Coco Neige 2021/22 Collection Campaign

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JENNIE electrifies the campaign for the CHANEL Coco Neige 2021/22 collection. The duo Inez  & Vinoodh has composed stylised shots against a black and grey background where the South  Korean artist reveals herself to be a veritable fashion icon. The campaign moves between sport and style with an agile grace. Essential winter sports  pieces in technical materials appear from the outset: a jacket embellished with double Cs,  trousers printed with the letters of CHANEL, an immaculate ski suit, a long pearl-grey down  jacket with a removable hood and a parka with a masculine/feminine spirit. The elegance and  codes of the House subtly imbue each one of these photographs, from the two-tone to the  camellias, which blossom on a black and white wool cardigan, worn open over a silk brassiere  top. The colour palette is lit up with pink, such as this cashmere brassiere top and trousers  ensemble or this pink and red wool belted jacket over leggings where hints of pink illuminate  the black. “I find it amazing to see how Virginie Viard brought elegance into ski wear,” says  JENNIE. Accessories also play a key role. Small bags worn high on the arm and metal necklaces  intertwined with leather, punctuated with a card holder or a headphone case, have been  designed for unrestrained enjoyment on the slopes. In each image, JENNIE embodies a different facet of the CHANEL spirit: irreverence,  nonchalance, freedom of movement and elegance. As the muse herself resumes: “I think  Virginie Viard creates for many different women and has a different story to every collection  that she makes.
The Coco Neige 2021/22 collection will be available in boutiques from October 19th 2021.
#CHANELCocoNeige

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