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Missoni Campagna Inverno 2019

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Dopo le campagne realizzate insieme dall’Inverno 2001, proprio alle origini della loro straordinaria carriera, fino all’Estate 2006, Mert & Marcus firmano ora le immagini della nuova campagna Inverno 2019, realizzata in Cappadocia con la direzione creativa di Angela Missoni, sullo sfondo delle caratteristiche formazioni rocciose a cono, dette in Turchia “camini delle fate”.

E fatato, quasi lunare, quel paesaggio diventa teatro di abiti lunghi e aderenti al corpo, lavorati a moduli geometrici multicolore e a bande verticali in bianco e nero. Modelli monocromi o a due colori, improntati dalla qualità grafica di nette tonali contrapposizioni.

Abiti e insieme delle collezioni Missoni e Missoni Uomo indossati e interpretati da Bella Hadid, Adut Akech, Alton Mason e Dong Su Moon. Top model e modelli che appaiono qui come creature irreali, figure stagliate nel paesaggio di viaggiatrici e viaggiatori intergalattici, alle prese con incogniti scenari.
Specie di creature del futuro, che gli inconfondibili elaborati scatti di Mert & Marcus rendono straordinariamente perfette e seducenti. Come cyborg dai tratti umani sofisticati e misteriosi.

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Campagne Pubblicitarie

Catherine Deneuve, AMI’s latest ambassador

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The French House joins forces with actress Catherine Deneuve for the launch of Le Déjà-Vu bag

A story of elegance and heritage
Intemporal and elegant, Le Déjà-Vu is a signature bag that captures the distinctive spirit of AMI. Timeless and sophisticated, its design transcends both times and trends, and epitomizes the iconic elegance of the Parisian house’s wardrobe.

Symbolically launched the year AMI celebrates its 10-year anniversary, it evokes the excellence and know-how of heritage bags and already has the status of a classic.

Catherine Deneuve, an icon and a muse
In a tailor-made role, Catherine Deneuve becomes the muse of AMI’s Le Déjà-Vu bag.  A true film icon, she embodies the French sophistication and attitude.

Deneuve has been one of the favorite actresses of Alexandre Mattiussi, ever since he was a child — and the origin for his lifelong passion for cinema and movies. Asking the actress to embody Le Déjà-Vu bag’s campaign was a natural choice and a sentimental symbol for AMI’s founder and creative director.

The spirit of Le Déjà-Vu campaign is both a depiction and a celebration of the effortless, humorous elegance of French and Parisian women.

The different images of the campaign are revealed as frames from a movie scene. Shooting in one of Paris’ most iconic brasseries reinforced the artistic narrative.

Shot by Michael Bailey-Gates, this campaign marks the fourth time that AMI and the New York-based photographer collaborate together.

Le Déjà-Vu bag
The design of the bag is both instinctive and pragmatic. Distinguishing volumes and codes are engaging and easy to interpret: the vertical quilting, the rounded, solid wooden handle, the rectangular clasp all catch the eye accentuating the heritage and practical elegance of the bag.

A bag that could have already existed in previous decades, hence the name, Le Déjà-Vu, this delicious, disorientating feeling of having already experienced a sensation before.

Made in supple Italian calf leather, the bag is manufactured in the respect of a time-tested artisanal know-how, and is available in black, green, grey and red — four colors characteristic of AMI’s Fall-Winter 21 collection.

Le Déjà-Vu bag will be launched on October 30th, in AMI stores around the world and on the house’s online boutique.

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Campagne Pubblicitarie

The Coco Neige 2021/22 Collection Campaign

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JENNIE electrifies the campaign for the CHANEL Coco Neige 2021/22 collection. The duo Inez  & Vinoodh has composed stylised shots against a black and grey background where the South  Korean artist reveals herself to be a veritable fashion icon. The campaign moves between sport and style with an agile grace. Essential winter sports  pieces in technical materials appear from the outset: a jacket embellished with double Cs,  trousers printed with the letters of CHANEL, an immaculate ski suit, a long pearl-grey down  jacket with a removable hood and a parka with a masculine/feminine spirit. The elegance and  codes of the House subtly imbue each one of these photographs, from the two-tone to the  camellias, which blossom on a black and white wool cardigan, worn open over a silk brassiere  top. The colour palette is lit up with pink, such as this cashmere brassiere top and trousers  ensemble or this pink and red wool belted jacket over leggings where hints of pink illuminate  the black. “I find it amazing to see how Virginie Viard brought elegance into ski wear,” says  JENNIE. Accessories also play a key role. Small bags worn high on the arm and metal necklaces  intertwined with leather, punctuated with a card holder or a headphone case, have been  designed for unrestrained enjoyment on the slopes. In each image, JENNIE embodies a different facet of the CHANEL spirit: irreverence,  nonchalance, freedom of movement and elegance. As the muse herself resumes: “I think  Virginie Viard creates for many different women and has a different story to every collection  that she makes.
The Coco Neige 2021/22 collection will be available in boutiques from October 19th 2021.
#CHANELCocoNeige

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Max Mara FW ADV Campaign

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The Max Mara woman has come a long way in the 70 years since she first became not only the inspiration for the collection but its reason for being. From home front to highest office, the modern Max Mara woman is now a royalty in her own right. The AW21 advertising campaign is a celebration of the indomitable individualism that brought her here.

Trailblazing, ground-breaking, pioneering, radical, tenacious, commanding, self-assured, accomplished, witty and wise, the casting reflects the intelligence of our heroine and the power that makes others rise to meet her. She may sulk or seduce. She may govern or nurture but she lives fully, takes opportunities and has adventures. Individuals all, the women of the Max Mara family are united by one thing: they are alike only in their uniqueness.

Photographed and directed by Steven Meisel who has been collaborating with Max Mara for more than 20 years, the campaign celebrates a range of ages and nationalities.
Featuring Chloe Oh, Amar Akway, Sofia Steinberg, Jits Bootsma, Mona Tougaard and Malgosia Bela the casting is a reflection of the global family that is the Max Mara customer in our platinum jubilee.

Since 1951, the Max Mara success has relied entirely on how well it serves her. A wardrobe that is in lockstep with her constantly changing needs and also has the integrity to build into a timeless ally – her forever wardrobe. The style is Anglocentric but with a distinctive Italian accent giving a leading role to the thornproof tweeds and arans of the British countryside enriched with the luxury of Italian cashmere and craftsmanship. It is a collection fit for a very modern royal family.

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