IRO – FW24 Campaign

Celebrating women who emboby effotless sexiness, our latest campaign is an ode to their confidence and allure. This collection is features luxurious materials, sharp graphic cuts, and a bold
attitude, perfectly capturing the essence of the IRO woman.

From deep dark chocolate to warm caramel hues, the color palette evoke the natural beauty of the wilderness along with the versatility of the collection, seamlessly transitioning from day to night.

Touches of shearling add a tactile dimension to the silhouettes, providing warmth and texture while giving a sense of rustic charm. The IRO woman also has a daring side in leather, voluminous cuts and bare legs.
A urban wardrobe that is as stylish as it is functional for a smooth season at the crossroads of style and comfort. The FAllwinter collection is now available online and in store.

CAMPAIGN