taottao / FW24 Collection

taottao’s inaugural RTW collection, inspired by vintage cartoons and featuring distressed denim and lively plaids, marks a milestone in the brand’s journey, inviting fashion enthusiasts to join the rebellion against conformity.

Fueled by an unwavering passion for fashion design, designer Yitao Li embarked on a journey that defied familial expectations, steering away from the prescribed career paths of finance or economics. Internships with designers such as MONSE, Thom Browne, Tibi, and Kim Shui underscored Yitao’s expertise in design, textile development, and the creation of innovative tools.

Creative direction: @taottao__

Model: Julia Zbierska

Styling: @taottao__

Creative consultant: @jnoereyes

Photographer: 911BOIII

Makeup & Hair: Lorraine

Creative direction: @taottao__

Model: Julia Zbierska

Styling: @taottao__

Creative consultant: @jnoereyes

Photographer: 911BOIII

Makeup & Hair: Lorraine