CHANEL and Barbie

The House of CHANEL has collaborated on one of the summer’s most-anticipated film, Barbie, produced by and starring Oscar nominee Margot Robbie, a House ambassador, as the global icon.
Directed and writen by Oscar nominee Greta Gerwig, the film reveals that to live in Barbie Land is to be a perfect being in a perfect place… unless you have a full-on existential crisis. Or you’re a Ken.

Throughout the history of cinema, CHANEL has been a preferred collaborator. In our latest partnership, the House proudly worked alongside Barbie creatives to realize several costumes for Margot Robbie’s character as well as a ski suit for Ken’s character, embodied by Ryan Gosling.

In a June 2023 interview, the actress/producer says that, in Barbie, “You’ll notice a lot of CHANEL, Barbies like CHANEL! I’ve got some great CHANEL outfits in the film that I got to wear. The mentality with Barbie is that she has all the accessories—there’s always a hat or bow and earrings and jewelry.
The jewelry is big in the way it would be on a doll: big necklaces and earrings. Hats are never for protection from the sun, they’re just another accessory, along with bags and shoes and all of it! It was really fun.”

Five silhouetes imagined by Virginie Viard will be seen on screen, along with quilted bags, including a heart-shaped one, and accessories (shield-eyewear from the COCO NEIGE collection, holographic cuffs and costume jewelry, hats from Maison Michel) made available by the House. Oscar-winning costume designer and friend of the House, Jacqueline Durran, was given a selection of outfits in various shades of pink from the Ready-to-Wear, COCO BEACH and COCO NEIGE collections imagined by Virginie Viard.
The five featured silhouetes – three suits, a ski suit, and a dress – were chosen to highlight the Barbie character as she moves through her journey in the film.

The feature film releases in cinemas in France on 19th July and in the USA on 21st July 2023.