LANVIN CHARACTER STUDIES – Campaign Winter 2022

Lanvin Character Studies
Paris, November 2022

The purpose of this first image campaign is to reframe and reestablish Lanvin’s image, presenting a fresh set of brand values connecting the heritage of France’s oldest fashion house with the reality of today.

The new Lanvin returns elegance and sophistication to the everyday, channeling what Jeanne Lanvin called ‘le chic ultime’. Presented through intimate portraits of six female personalities, Steven Meisel and M/M Paris reveal the characteristics of a newly imagined Lanvin woman: cultured, curious, discreet, self-possessed and secure in just her own skin.

Along with a comprehensive product reset across categories, a newly designed website and boutique concept debuting in the first half of 2023, the campaign signals a confident new visual identity and direction for the house.

PPhotography & Video                   Steven Meisel
Creative Direction                           M/M Paris
Style                                                   Ludivine Poiblanc
Hair                                                    Guido Palau
Makeup                                             Pat McGrath
Casting Director                              Piergiorgio Del Moro
Cast                                                    Raquel Zimmerman,  Electra 3000, Wali Deutsch, Lex Peckham,
Alay Deng, Lian Koster