Burberry reveals Chinese New Year 2021 Campaign

Burberry has revealed its Chinese New Year 2021 campaign. The campaign stars models Liu Wen and Wang Xiangguo, andis captured by photographer Feng Li.

The capsule collection is presented in a series of images that celebrate the majesty of the natural world. The campaign high lights the collection in classic Burberry check, featuring heritage Burberry trench coats and sports-influenced pieces, aswell as new a new colour way of the Olympia bag.

A limited-edition Thomas Burberry Monogram Motif, inspired by the Chinese zodiac and animated with an originalillustration in honour of the Year of the Ox – a sign associated with the earth: powerful and calm.

The limited-edition collection is available to purchase now.

BAGS
The Iconic Pocket Bag, an archive-inspired check tote woven with a bio-based nylon yarn created from castor oil. The design features topstitched leather trims and a contrasting front pocket embossed with. The Olympia bag, a runway shoulderbag sculpted from tri-tone topstitched leather, with a curved silhouette‚ inspired by the architecture of our show venue,Olympia London.

The slim, structured style features gold-plated hardware and exterior slip and zip pockets for easy access. Introducing a new Beach Tote in check nylon lined with a refreshed Monogram motif pattern featuring a zip pouch for smaller essentials.

WOMENS
Outerwear includes, a raglan-sleeved trench coat in Italian-woven check nylon, cut to a relaxed Waterloo fit. A bomberjacket cut from check nylon, patterned with striped rib-knit trims in a textured towelling. Tailoring in a boxy fit jacket cutfrom Italian-woven check technical wool.

Straight-fit tailored trousers cut from Italian-woven check technical wool. A form-fitting turtleneck top in stretch jersey, apussy-bow blouse in Italian-woven silk crepe de chine, a column skirt cut from lightweight check all with the Monogrammotif.Technical knitwear in a Merino wool cardigan in jacquard-woven check, detailed with rib-knit trims, oversized polo shirt incheck wool and a jacquard-woven check polo shirt dress cut to a relaxed fit.

Loop-back cotton sweatshirt printed with our logo and a montage of motifs, a T-shirt in cotton jersey and high-waistedleggings cut from Italian-knitted stretch jersey.

MENS
A clean-lined car coat crafted in Italy from yarn-dyed check nylon, reversing to a contrast check.

Merino wool polo shirt in jacquard-woven check, topped with a contrasting collar and placket and a cardigan in jacquard-woven check, cut to a relaxed fit and finished with rib-knit trims. A long-sleeved top in Italian-knitted check stretch jersey,styled with a zipped funnel neck.

Classic-fit long sleeve shirts in Italian-woven check cotton poplin, a short-sleeved shirt in check silk with contrasting collardetail. Straight-fit cropped trousers cut from Italian-woven check technical wool.

T-shirt’s and hoodies printed with the Burberry logo and a montage of motifs. Polo shirts animated with a patchwork ofchecks, topped with a contrasting cotton collar.

Classic drawcord swim shorts in check-print nylon, with breathable mesh lining lends comfort and a Velcro-fasteningpockets.

ACCESSORIES
Shoes for women include Point-toe pumps in yarn-dyed check nylon, patterned with a refreshed Monogram motif. For menan Arthur sneaker crafted in check nylon and capped with a polished overshoe inspired by rain boots with cross-detailed tread referencing our iconic check. An Italian-made baseball cap in cotton twill accented with horns and scarves containingorganic wool, jacquard-woven with stripes.

LIU WEN, MODEL
‘My first ever international show was Burberry, so it feels surreal to have life come full circle and to collaborate with thebrand again for the Year of the Ox. Burberry’s campaigns are always so creative and surprising, and this time was nodifferent. The shoot took place in a beautiful park and as soon as I encounter nature, my entire being revitalises – I absorbnot just its beauty but also a kind of energy. It inspires me to continue my passion towards my work and my desire to alwayskeep exploring.’

WANG XIANGGUO, MODEL
‘This Burberry campaign shoot was very inspiring, really feeling the essence of nature and the creativity of the brand. Therewas an amazing energy on set and it was incredible to work with the photographer, Feng Li.’

FENG LI, PHOTOGRAPHER
‘This campaign is celebrating the Year of the Ox and being a big admirer of nature myself, it was amazing to be able to shootwith the real animals as well as the iconic Liu Wen and Wang Xiangguo. This was a truly unforgettable collaboration forme.’