MFW SS21

Milano Fashion Week – “Dear Wonder Women” Anteprima SS2021 Collection

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“Dear Wonder Women” is a poetical project about introspection, presenting the real thoughts of real women. A sequence of inner reflections, in the form of short poems, gives birth to an imaginary female dialogue through eye of Creative Director Izumi Ogino, to express her concept of the season “embrace the beauty of living” at the same time re-formation of ANTEPRIMA ; SMART, PRECIOUS with LOVE. The timeless yet chic wardrobe, where minimalism takes centre stage with quality textures such as Anteprima DNA knit wear, loose silhouettes and refined details. Energized by designs women can invest in now and wear forever. Versatile shapes and style that they find themselves reaching for time and again.The double setting, alternating atmospheres and sounds, is the visual expression of women’s inner journey from the candid intimacy of solitude, to a thriving natural world where women inspire each other to speak up and be heard.

DEAR WONDER WOMEN
Splendor in the grass
Dancing in the field
The season of whole, light and awakening
Breath Embrace
The beauty of living
The vigorous trees grow year by year Spread upwards higher and higher
The sense of yourself Of joy in the freedom
Revisit
Recast
The beauty of living
Let the spirit set free Let the mind speak free
Inner beauty that will never fade

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