Milano Digital Fashion Week SS21

The Dsquared2 Men and Woman Pre Spring Summer 2021

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Real clothes for real men and women for their everyday.
The Pre-Spring Summer 2021 collection’s themes of sportswear and traveling are energized into essential pieces in technical fabrics and motifs that play on the brand logos.
Tropical weight wools are cut into modern tailoring – in double-breasted and narrow silhouettes for men – and thermo-sealed suits and dresses for women.

DSQUARED2 PRE-SPRING SUMMER 2021 WOMENSWEAR

Real clothes for real women for their everyday. Sportswear and traveling are em­ bedded in the design vision of the Dsquared2 Pre-Spring Summer 2021 women’s collection, the themes are energized into essential pieces, to slide into any wo­ men’s current wardrobe rotation. A technical fabric keeps the wearer comfor­ table and cool, a contemporary cut, a distinctive motif that plays on the logos of the brand. Primary colors of blue, red and yellow contrast against a nut and grey color palette.

Sportswear is mixed with summer stripes, denim, tailoring and brand emblems to give the clothes a youthful spirit. Lightweight waxed papery cotton is cut into jackets, perforated to reveal a maple leaf on the back, and also offered as bom­ bers, pants and shorts to wick away moisture.

Sweatshirts are hemmed in nylon with a drawstring, giving a sporty bomber bottom, decorated the Dsquared2 graphically correct mono-color print logos.
Drawstrings in blousons, tracksuit pants and tops reshape the garment’s silhouette with curves and volume. Thermo-sealed tropical weight wool creates modern women’s tailoring. Summer’s staple is an unforgettable pair of denim shorts, cut and re-mended with the perfect wash as though it was your favorite cut-offs of all time (and it is).

Distinct motifs add eye-catching appeal. Labelling-done in the same style of a care instruction on the interior of garments-embellishes the outside of sweat­ shirts and blazers. High waist jeans, hot shorts and a denim dress are profiled with studded grosgrain ribbon trim, other denim pieces are constructed with colored nylon. Women’s looks have a softer feel (unconstructed tailored paja­ mas). Eveningwear is dominated by a tuxedo theme, with a fluid pant, slightly oversized blazer, a sleeveless jumpsuit and a shimmering black sequined tuxedo.

Crafted in a mix of nylon and suede with an elevated transparent insert (bubble), a new sneaker design is for when she wants to change from her three-strap stiletto to her sporty runner. Luggage and totes in soft printed nylon and coated canvas are for the traveler who journey to experience, live to enjoy, engage in their surroundings and are ready for real action. “Shabam!” -Dean Caten.

DSQUARED2 PRE-SPRING SUMMER 2021 MENSWEAR

Real clothes for real men for their everyday. Sportswear and traveling are em­ bedded in the design vision of the Dsquared2 Pre-Spring Summer 2021 col­lection, the themes are energized into essential pieces, to slide into any men’s current wardrobe rotation. A technical fabric keeps the wearer comfortable and cool, a contemporary cut, a distinctive motif that plays on the logos of the brand. Primary accents of red and yellow contrast against a nut and grey neutral colour palette.

Sportswear is mixed with summer stripes, denim, tailoring and Dsquared2 em­ blems to give the clothes a youthful spirit. Lightweight waxed papery cotton is cut into jackets, perforated to reveal a red maple leaf on the back, and also offe­ red as bombers, pants and shorts to wick away moisture.

Sweatshirts are hemmed in nylon with a drawstring, giving a sporty bomber bottom, decorated the Dsquared2 graphically correct mono-colour print logos. Drawstrings in blousons, tracksuit pants and tops reshape the garment’s silhouette with curves and volume. Thermo-sealing details bombers, shirts and shorts. Summer’s staple is an unforgettable pair of denim shorts, cut and re-mended with the perfect wash as though it was your favorite cut-offs, which are hybridized with nylon.

Distinct motifs add eye-catching appeal. Labelling-done in the same style of care instructions on the interior of garments-embellishes the outside of sweat­ shirts, vests and blazers. Chinos decorated with scribbles are paired with clas­ sic short sleeve shirts and denim jacket.

Tailoring in the new collection is constructed with impeccable ltalian flair in tro­ pical weight wools, featuring cuts from a narrow silhouette to a double-breasted jackets paired a relaxed fit pant-all statements of masculine elegance. Evenin­ gwear is defined by the showpiece jacket, in sparkling sequins, textured jac­ quards in gold and camouflage with contrast black satin lapels, or in a dark indigo denim design with patch pockets.

A new sneaker design is crafted in a mix of nylon and suede with an elevated transparent insert (bubble). Luggage and totes in soft printed nylon and coated canvas are for the Dsquared2 traveler who journey to experience, live to enjoy, engage in their surroundings and are ready for real action.

WHENEVER YOU ARE; WHEREVER YOU ARE

DSQUARED2 PRE SPRING SUMMER 2021

“Going deeper into the experience of the fashion shoot, we invite the viewer on set of our new collection, where all the moods and themes play out in a rolling take of models in the looks.

It’s like a campaign come to life. It’s an insider’s peek behind the scenes.” Dean and Dan Caten

Backstage for the Pre Spring Summer 2021 collection shooting Dean and Dan Caten give an exclusive point of view to the experience – real life behind the camera.

Taking us on set, where prep is underway, the photographer and all teams are readying the models for the shoot.

Dean and Dan Caten invite all of us to watch from ‘whenever you are, wherever you are’ then the models begin to interact, and the lookbook of the collection comes to life,

evening wear captured in a black-and-white horizontally panning film of models posing between the spotlights and fans.

Original music keeps the rhythm of the collection when it segues into a new high-color sequence showing the sporty summery lineup,

the models posing in each look to showcase details of the pieces, the volume in a jacket, the silhouette of a denim pant.

This is not theatre, Dean assures us, this is straight-up fashion.

CREDITS :
DEAN AND DAN CATEN
DIRECTED BY:
SENIO ZAPRUDER
VIDEO ART DIRECTOR:
RICCARDO BIXIO
CREATIVE DIRECTOR:
GIOVANNI BIANCO
MUSIC:
DIMITRI TONETTO
PHOTO:
PAOLO ZERBINI @ ATOMO MANAGEMENT
TALENTS:
ZSO VARJU @ THE LAB MODELS
TES LINNENKOPER @ WHY NOT MODELS
MATTIA GIOVANNONI @ ELITE MILANO
VINCENT FORITE @ NEXT
EDOARDO SEBASTIANELLI @ WHY NOT MODELS
LUKE MAHLMANN @ URBN MODELS
MAKE UP ARTIST:
HELENA KOMAROVA @ CLOSE UP MILANO
HAIR ARTIST:
MASSIMO GAMBA @ ATOMO MANAGEMENT

 

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