Lazoshmidl Spring/Summer 2021

“MARGARITA”

Written as a romantic B-movie, the collection is based on the story of two heroines on a road trip exploring love and independence.

1989
Location: Burger restaurant
Music: Tina Turner – I Don’t Wanna Lose You

Margarita (quietly looking at her date while sipping milkshake, suddenly turning serious): I have to tell you something.
Date: Hu?
Margarita (looking even more serious): I am not who you think I am.

Date: What are you talking about?
Margarita secretly grabs her gym bag and slowly takes out an item under the table. Date: Hello? What’s wrong?

Margarita takes up the item and directs it towards her date. It’s a pistol.
Date: Margarita!!!!!!!!!!
Margarita pulls the trigger.
Cut. Black screen.

Back to the scene. Two topless bartenders are in shock. One of them is dropping a Margarita on the foor. Back to the girls.
The pistol goes off. Spritzers of water clash against her date’s face.

Both laugh. The date throws fries onto Margarita.

Margarita (to bartenders): Can we get some ketchup, now? Bartenders laugh.

The collection features an eclectic mix of colours and materials dressing the complete cast of a never-to-be-produced movie. Following the couple’s stops travelling Utopia, settings range from cheap hotel pools to fast food restaurants and Karaoke bars. A majority of outfts are

tailored in swimwear fabrics made of recycled PET bottles allowing their future wearer to jump into the pool fully dressed. Cow-print ensembles, retro stripes and lurex glitter biker shorts underline the overall nostalgic vibe – while hand-dyed denim, sheer organza shirts and sequin applications add a touch of indulgence. We see the return of the iconic Lazoschmidl butterfy as well as a movie poster print by New York based photographer and painter Scott Csoke.

Spring/Summer 2021 continues the jewellery collaboration with Saskia Diez presenting cockring necklaces in rare crystals and stones – hand-carved and polished in a family-run stonecutters workshop in a small German town.

Like previous collections, almost every garment has been hand-sown in the Stockholm atelier, further manifesting the idea of in-house craftsmanship and artisanal production – and proving that independent brands like Lazoschmidl can fully realize their vision based on the marriage of two creative minds.

Credits
Photographer: Florian Dezfoulian
Film: Johan von Reybekiel
Styling: Emma Thorstrand
Music: Carl Hjelm

Special Thanks
Stefanie Ravelli, Emma Harling, Mathias Fältmarsch, Fredrick Hedenros, Christoffer Sundqvist, Hendrik Schmandt, Marju Letho, Staffan Sigvard