MFW – GCDS SS19

The Futuro Beach Collection is a mixture of iconic pieces that might last till the end of time or maybe not.
Many are the technical fabrics, where the Made in Italy takes its start. Embroideries of 50’s products, now extincted, iconic action figures from what it was japan are mixed with orange and black organza bedazzle by precious crystal Hotfix and excessive jewellery.
Cause in this era, nothing has value anymore.

A telephone handset and fruits are now hanging like precious jewellery; who needs gold when there’s nothing to buy anymore?

This future is not about aliens and plastic materiai, it’s about quality and the time last value it gives to Made in ltaly and its craftsmanship.

What if in this future, that doesn’t seem so far away, what we all need is just to go back in time and to the things we forgot?

In this collection there are two different collaborations: Onitsuka Tiger, one of the oldest shoe companies in japan founded in 1949. The second one is with Pokémon, one of the most popular children’s entertainment properties in the world.